Unlike cotton,wool is a great insulator.When it's cold out your feet will be toasty and warm in your wool socks.
Wool can absorb a high amount of moisture — much more than cotton. Wool can actually hold a third of its weight in moisture before it even starts to feel "wet."
Wool keeps its insulating properties while wet, which is perfect for sweaty feet.
Because of their physical nature, wool fibres naturally have anti-bacterial properties and are, therefore, odour-resistant...
...which means they don't have to be washed every time you wear them. Indeed, they can be worn multiple times before washing. However, when you decided its time for a wash, we recommend washing your woollen socks at a temperature of 30°C. Ideally inside out and definitely not dried in the tumble dryer or bleached.